Monday, January 12, 2009

Predictions of Hotties and Notties of 2009

VERY HOT - Web2.0
HOT - Creative content
HOT - Shared Services & Outsourcing
LUKEWARM – Funding


Creative content

• As long as there are TV networks, mobile, radio – creative content will always be hot, just a matter of how hot it can be.

• 2 things essential in Creative Content: Money & Talent

• As long as the industry is able to cater needs of market, government will be there to support if need funding

• Arguably, said Sharil, there is a need to manage expectation. Yes, admittedly, Streamyx is problematic (an honest admission to the applause of the crowd).

• Instead of b*t*hing about connectivity, companies should instead develop products based on the capability of the network. Thus, do not create false expectations to users. (what the….) Eye brows raised. A highly argumentative statement. So, does this means creators/technopreneurs should stop being creative and innovative just because infrastructure could not support their products? Hmm...


Questions from the floor:

Q1: Is the Malaysian market ready for 3D animation?

Q2: Is there effort to create content based on history? Malaysia should come up with more content featuring historical background. (am not too sure how this come about)

Q3: What is the level of creativity in Malaysia?
Answer: not to be easily satisfied with a job. Should always seek ways to improve their works. This, however, requires discipline.


Shared Services & Outsourcing

• Do we have adequate command of English, in comparison to our neighbouring countries like Spore, Thailand?

• Outsourcing will continue to grow in 2009. Govt knowledge outsourcing.

• Impact of Satyam?
Business ethic is important.

• This market will continue to grow and continue to find ways and means to cut cost

• English: what we learn in school, tertiary and the English used in working life are all different. However, the issue here is knowledge worker not English language

• Outsourcing in Malaysia is good in the short term but not in the long term

• Software – another hot and highly scalable business


Q1: Is there any method to train people at grassroots’ level?


Funding

• IPO market is cold for 2009

• VCs have HERD MENTALITY, admitted Hazani

• VCs will still be selective towards companies they want to fund but all is not lost as there are still government agencies like MDeC, MTDC, CRADLE to provide funding.

• Short remark from Nazrin: 2009 is not going to make much difference.

2 approaches:

 To assume growing a business without VCs’ funding. Slowly get Angel Investors to understand the local scenario. They are money makers and only interested to make more and would invest in any opportunities deemed feasible to them.

 To assume growth to a level between 3 – 5 years. Must have proper plans. Chart out your options as VCs can come in early or at a later stage. Always improve business knowledge.


Web2.0

• There are trends to apply Web2.0 in businesses


Q1: Is there solutions to help older generation to use Web2.0?Answer: Need to plan well for future as we too will be ‘oldies’ in 20-30 years time.

• It’s a new technology that is here to stay yet still great many people still do not know how to use it.

“What’s Hot in 2009” - A 5-minute window

Simply put, it’s not all gloom and doom. An economist, I’m not. Though the general feeling among participants during the ‘What’s Hot in 2009’ Dialogue is not particularly optimistic about the economy, but I do believe most come away feeling good about technology. Short and sweet, now that’s how I would describe the forum which was organised by CRADLE held at the swanky Plug and Play Centre in Mid Valley.

The panellists are well-versed in their own fields and presented their cases rather convincingly to the packed room. Due to the overwhelming response, partitions had to be pulled open as more people came in droves. Registration at the lobby took quite a while though since there was a long queue when I arrived at 10am but most of the participants seemed undeterred by this.

The session started off with an Opening Speech by the CEO of Cradle Fund Sdn Bhd Nazrin Hassan. Among other things, he said there will still be domestic growth despite the ‘gloom and doom’ of the global economic downturn. We should not really take heed of what the “prophets of doom” (the economists) may say about the economy this year as they used to make wrong presumptions in the past. Predictions of the worse scenario will always be present but may not necessarily be true. Sometime, people do tend to overestimate the problem.

Mohamad Hazani Hassan of Kumpulan Modal Perdana pointedly said 2009 is not going to be a good year. What may be ‘hot’ to others may not be ‘hot’ for the VCs. VCs generally look into technology transfer and technopreneurs should take into consideration issues like Green Tech, Cloud Computing and Mobilization. Currently, his company is looking for people or partners who are willing to work with their overseas companies. Rather unabashed, he said many VCs do not even look at Start Ups. But later to soften his tone, Hazani stressed technopreneurs should be the ones to make and determine what’s hot and what’s not, do not worry about others creating ‘what’s hot’. Excellent point, indeed. Most importantly, do not wait for others or listen to people, just do what you think should be done.

Above all, and upsurge of entrepreneurship is what will be seen in 2009 as people will see more opportunities to start building on solutions and services. Peter Tam of Microsoft agrees that 2009 will definitely going to be a tough year for everybody. The focuses will be more on cost savings and improving productivity. Companies need to find a niche area. Look for ‘pain’ points of customers ie: create the pain. Today, it is all about user experience.

The 3rd panelist’s points are rather disjointed as hardly anyone could listen to what he was saying as the microphone started acting up. Prof Zainul Faziruddin of USM touched on the surface issues on healthcare and climate change. Other than that, nothing much can be gathered from his points as he was rather incomprehensible.

Touching more on reality that bites, Hasnul Nazrin from MDeC said we should look into the micro economic factors. We are at the point of reinvention. There will be companies dying off. That is why; foremost important within MDeC is to look for sustainability in companies.

2 primary issues: Sustainability and Reinvention.

The recently announced Government Stimulus Package is more towards sustaining companies and developing competence so we are able to move to new markets. Industries should provide input to government to enable a better restructuring of intervention mechanism.

Sharil Tarmizi of MCMC is looking for help to bridge the gap between traditional broadcasting and towards creating an exciting market. As we all may have heard this before, Malaysians are a creative bunch; just that we do not believe in ourselves. Big corporations like Astro, Celcom and others are depending on technopreneurs for creative content. However, he forewarns ‘Good innovators are not necessarily good technopreneurs’. Go figure! The best time to innovate is during tough times. It seems what we desire most is what we are best in doing (technopreneurs should continue to create, regardless the doom & gloom of economic outlook). Agree. Like totally.